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Google has been making significant investments in data centers in Japan, with recent announcements of facilities in Inzai, Chiba, Hiroshima, and Wakayama. While the company is expanding its presence in Japan, it has faced increased scrutiny from regulators in the West, along with Japan’s Fair Trade Commission.

Google Accused of Antitrust Violations

Japan’s Fair Trade Commission (FTC) is poised to issue a cease-and-desist order against Google, alleging that the tech giant has violated antitrust laws. The FTC is concerned about Google’s practices related to Android devices, including forcing manufacturers to pre-install Google’s proprietary apps as a condition for licensing the Google Play Store.

The commission has been investigating Google since last October, suspecting that the company has tied the pre-installation of Google Search and Google Chrome to the licensing of the Google Play Store. Additionally, Google is accused of imposing strict requirements on the placement of these app icons on Android devices.

If Android devices were to lose access to the Google Play Store, users would be forced to manually install apps, a process that is inconvenient and time-consuming for most users. As a result, many Android manufacturers have felt compelled to comply with Google’s demands, a practice that the FTC believes may constitute a “tying arrangement” prohibited under antitrust law.

The FTC also suspects that Google has shared ad revenue with device manufacturers on the condition that they do not pre-install competing search apps.

The commission has concluded that Google’s practices, which began at the latest in 2020, likely constitute anticompetitive conduct that has excluded rivals and unfairly restricted the business activities of its trading partners. As a result, the FTC plans to issue a cease-and-desist order.

If the order is issued, it would be the first of its kind against a major U.S. tech company in Japan. However, before making a final decision, the FTC will send a written notice to Google and seek its comments.

Heightened Global Regulatory Scrutiny

Last August, a U.S. court sided with the Department of Justice in its antitrust lawsuit against Google, aiming to dismantle the search giant’s dominant position in the search market. In early September, the Department of Justice also launched an investigation into Nvidia.

Amidst this backdrop of intensifying global regulatory scrutiny of big tech companies, Japan’s Fair Trade Commission is set to issue its first-ever cease-and-desist order against a major U.S. tech firm. This development is being closely watched by industry observers.