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As the Earth is threatened by climate change, the entire world is accelerating its movement toward carbon neutrality.

Recently, many executives may have become interested in achieving ESG (Environmental, Social, and Governance) goals.

For those who are interested in ESG, we would like to introduce sustainable innovations and initiatives by companies that handle data centers, which require a lot of energy for power, air conditioning, and other operations.

・Microsoft

The company announced the opening of its newest sustainable data center in Sweden.

The data center region is committed to reducing its carbon footprint, achieving zero waste certification, and operating on 100% carbon-free energy.

The fuel used in this data center is the world’s first Nordic Ecolabeled fuel, which contains more than 50% renewable raw materials and reduces carbon dioxide emissions nearly as much as standard fossil fuels.

This saves energy, water, and other resources, and reduces waste generation, making the facility a true embodiment of ESG goals.

A rainwater harvesting method has also been developed to provide water for humidification in data centers.

This method involves collecting rainwater at the data center and using it for equipment within the data center.

Other data center servers are cooled year-round with 100% outside air, contributing to ESG goals.

Swedish data centers are among the most sustainably designed and operated in the world, said Elaine Barnekow, general manager of Microsoft Sweden.

They have also launched a data center region in Arizona, USA, called “West US 3”.

As part of the theme of going carbon negative by 2030, this region has entered into a green energy power purchase agreement for the electricity used in all of its data centers.

To make this policy a reality, Microsoft has built the 150-megawatt Sun Streams 2 solar photovoltaic (PV) power plant.

Keep an eye on the future developments of Microsoft.

・NTT

NTT Smart Connect plans to introduce a variety of energy-saving equipment at its Sonezaki Data Center (tentative name), which will be opened in April 2022 in the Dojima proximity area.

As for the breakdown of power consumption in a typical data center, it has been found that cooling equipment-related accounts for about 45%. They are trying to maximize the cooling capacity with an all-in-one package that includes a control panel and automatic control equipment.

In addition, it is a unique design that does not require a blowout chamber for construction, and by reversing the fan and cold water coils, it is possible to equalize the pressure in the fan room.

Therefore, it rectifies the airflow passing through the coil, making it possible to equalize the wind direction and wind speed distribution of the blown airflow.

They have also introduced our own high-efficiency EC fan that reduces power consumption by about 50%, and we can see a positive attitude toward energy conservation.

・Kyocera Communication System

The company aims to open a data center that uses renewable energy directly in Ishikari City, Hokkaido.

Plans are underway to send electricity directly from solar and wind power plants to the data center, and to use snow accumulated in the winter to cool the data center in the summer.

・Sony Group

The Sony Group has developed an image sensor equipped with AI that can reduce power consumption in data centers.

The captured images are processed by AI, narrowed down to the necessary information, and sent to the data center. This is an epoch-making mechanism that reduces the network load and power consumption compared to sending image data as it is shot.

In addition to the above, sustainable data center initiatives are progressing rapidly around the world.
Keep an eye on future data center trends.

CBRE (Japan headquarters: Marunouchi, Chiyoda-ku, Tokyo) has launched a dedicated data center page (search site) on PROPERTY SEARCH, one of the largest commercial real estate portal sites in Japan operated by CBRE, as part of its “Leasing Services for Data Center Use (search site) on PROPERTY SEARCH, the largest commercial real estate portal site operated by CBRE in Japan.

Background of the search site launch

Since the COVID 19 pandemic, demand for data centers has been increasing year by year, including server room relocations due to office space reduction, establishment of BCP bases in light of disaster and geopolitical risks, and rapid growth in demand for cloud computing due to the promotion of DX.

In Japan, data traffic is expected to double in the two years to 2021 due to the expansion of digital services, and demand for data centers is expected to further increase due to the further expansion of cloud service use. On the other hand, under the government’s policy for the development of digital social infrastructure, the decentralization of data centers, which are concentrated in large cities, is being considered, as well as the obligation to make all new data centers 30% more energy-efficient by 2030 and to partially convert electricity used in data centers to renewable energy under the “Green Growth Strategy for Carbon Neutrality by 2050”. The data center industry is now entering a new phase, as the government is considering mandating that all new data centers be 30% energy-efficient by 2030 and that some data centers use renewable energy.

In order to respond to these changes in the business environment, CBRE, in cooperation with data center operators, has collected information on data center properties with the aim of providing general business companies and other data center users with a wider choice of data centers to use, and has created Japan’s first data center We have built Japan’s first data center property search site.

Search site main service contents

We provide comprehensive and integrated support for the execution of solutions to our clients’ issues, from the formulation of real estate strategies related to data centers to development, transactions, and operations.
Their main services are as follows.

– Advisory services for “real estate strategy development” for data center business
– Brokerage for purchase, sale, and lease of land for data centers
– Appraisal” of existing data centers and “consulting” reports for new data centers
– Development project management for data center construction
– Property and facility management for data center operations

The data center industry is entering a phase of further expansion. With Corona, video distribution and online shopping have grown, and the importance of data centers as social infrastructure has further increased, making data centers a target asset for real estate investment.

Globally, telecommunications carriers and IT service companies have been aggressively investing.

The data center market in Japan is expected to grow further in the future, and foreign data center operators are entering the market one after another.

In addition to the rapid pace of data center development in Japan, which is driven by the increasing amount of investment each year, we must also respond to social issues such as the government’s initiative to promote regional decentralization and carbon neutrality, and we must strategically address data center development in a holistic manner. In addition, the government is taking the lead in the development of data centers.

CBRE’s knowledge and experience in advisory, consulting, and management of facilities such as logistics, warehouses, factories, infrastructure, and data centers, combined with CBRE’s domestic and international network and solid platform, will provide a new value-added service. Expectations are high for this new value-added service.

In the past, we introduced the following three conditions for determining the location of a data center that can operate stably in Japan.
(1) elimination of communication delays and redundancy
(2) High power consumption and redundancy
(3) Measures against natural disasters
These three factors were introduced in this report.

In this issue, we will focus on what kind of locations are selected as data center sites around the world.

Data Center Location Ranking.
U.S. Overwhelmingly Popular – Northern Virginia Tops the List

Northern Virginia has once again been named the “World’s Most Attractive Data Center Locations” by real estate specialist Cushman & Wakefield in its annual ranking of the world’s most attractive data center locations.

Global Data Center Market Comparison Report Ranks U.S. Top 8 Cities.
The report ranks Internet centers according to criteria such as fiber connectivity, tax incentives, and land and power prices.
The top 10 are skewed toward the U.S., with Cushman predicting that Northern Virginia, with its current capacity of 1.7 GW, will likely reach 2 GW or more in the next two years.

It is no surprise that Northern Virginia has once again topped the overall rankings for the third year in a row.
Virginia is the largest data center market in the world and has a strong construction pipeline.
It offers excellent connectivity, attractive incentives, and low-cost power.
Vacancy rates are very low, demand is high, and operators and tenants alike are interested in expanding.
As such, the region has the potential to become the world’s first 2 gigawatt market within the next two years.

Silicon Valley and Singapore are also well known for their lack of land and power, and in the case of Singapore, they actually rank high despite the government putting the brakes on approvals to build data centers.

While high power availability is cited as an important location factor in Japan, land and power are the three lowest priorities among the 13 factors Cushman considered in its ranking.
This indicates that builders are always expected to find ways to squeeze capacity in locations that score high on the top priority of being close to the hub’s existing capacity.

Cushman’s top three factors are fiber connectivity, market size, and cloud availability.

The elements that come next are essentially optional and include sustainability, political sustainability, taxes, and incentives.
Environmental risk from natural disasters, which is considered important in Japan, is the lowest weighted factor.

Hong Kong’s very low use of renewable energy, which means that data center operators emit large amounts of greenhouse gases, moved it from outside the top 10 to sixth place in this factor.
On the other hand, Seattle and new entrant Portland tied for 10th place, both being recognized for their consideration of environmental issues, “Both are sustainability-focused cities in the Pacific Northwest of the United States.

U.S. Advantages

The data center U.S. dominance may be due to the fact that U.S. social media and cloud hyperscalers dominate the Internet.
However, this could also reflect the fact that China does not participate in the international real estate market in the same way as other countries.
Beijing and Shanghai are included on this list, but Shanghai does not top the list, despite being the fourth largest data center hub in the world at 600 MW.
The top 10 includes eight U.S. hubs, with Atlanta, Portland, and Phoenix new to the list, making up for the fall of New York (No. 9 last year). London (previously No. 7) and Amsterdam (No. 10 last year) fell out of the top 10, despite being 800 MW and 400 MW, respectively.
Outside of the U.S., Singapore, Hong Kong, and Sydney are the other three cities ranked in the top 10.
Note that 11 cities are included in the top 10 due to a tie for 10th place.

It remains to be seen how this global data center situation will affect Japan.

Sorry, this entry is only available in JA.

Sorry, this entry is only available in JA.

Sorry, this entry is only available in JA.