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In March 2024, NVIDIA, a leading semiconductor company, announced the launch of the next-generation AI semiconductor “Blackwell B200” GPU.

What is B200?

“Blackwell B200” is a combination of two chips of the same size as the company’s previous products, and the number of transistors that greatly affect performance is 208 billion, compared to 80 billion in the previous main product “H100”. Approximately 2.6 times.

What is the price of B200?

The B200 is expected to ship in the latter half of 2024, and while pricing is still unclear, it is expected to be higher than the “H100” and “H200.”

However, the announcement that major cloud service providers such as Amazon, Google, Meta, Microsoft, Open AI, and Oracle are expected to adopt this new semiconductor underscores the significant impact this technology will have on the industry.

NVIDIA is not only accelerating the advancement of AI technology but is also solidifying its position as a key player in the industrial sector.

As the processing power of GPUs improves, there is no doubt that AI will be increasingly utilized. The development of generative AI is also expected to increase the production of content that requires substantial data volumes, such as videos and music, which were previously difficult to generate. Thus, the demand for data centers is expected to continue rising.

We will continue to monitor industry trends.

In February 2024, OpenAI, famous for Chat GPT, announced a new video generation AI named “Sora”. As of April 2024, however, “Sora” is not yet available to the general public, and its pricing details remain undisclosed.

“Sora” is a next-generation AI system that builds upon OpenAI’s large-scale language model, GPT-4, with further enhancements.

With just a simple instruction, it can easily create high-quality videos up to one minute long.

While video generation AIs existed before, they could only produce videos of a few seconds, making “Sora” superior in both length and quality.

The launch of “Sora”, equipped with GPT-4, is undoubtedly set to significantly impact the world.

This article will provide a detailed introduction to the video generation AI “Sora”, including its overview, pricing, user experience, and applications.

Examples of “Sora” Creations

The following videos are actual examples created by “Sora”:

1. Balloon Head Prompt: Sunny, our balloon-headed boy, embodies the blue sky feeling of boundless potential that we felt when we first began using the tool. Our heads filled with so many ideas, it felt like they might POP.
    

1. Gold Record Bullying Prompt: Exploring space-time with Sora. This isn’t going to replace the filmmaking process, rather, it’s offering an entirely new way of thinking about it. Not restricted by time, money, or other people’s permission, I can ideate and experiment in bold and exciting ways.

Pricing of “Sora”

As of April 2024, the pricing structure for “Sora” after its public release has not yet been announced. However, based on previous patterns like Ghat-GPT, it is likely that both free and paid versions will be released, with more advanced features available only in the paid version. Initially, all features might be offered for free, with some becoming paid later on.

Applications of “Sora”

The potential future applications of “Sora” include:

1. Movies and animation videos

2. Virtual reality (VR) experiences

3. Educational explanatory videos and tutorials

4. Breaking news and weather forecasts

5. Product promotion videos

6. Short videos for social media

7. Personalized message videos

8. Virtual tour videos for real estate properties

9. Virtual event videos like fashion shows

10. Automated editing of sports highlights and commentary videos

11. Simulation videos in the medical and scientific fields

12. Documentary videos about historical events and figures

13. Music videos and live performance videos

14. Video manuals for automobiles and household appliances

15. Visualization and reporting videos of stock market and financial data

16. Presentation videos for architectural and interior design

17. Emergency evacuation routes and safety procedure videos

18. Language learning conversation scene videos

19. Customized videos for personal memories and anniversaries

These are just examples, but the ease of creating videos can cater to viewer demographics and needs, allowing for the creation of original videos. The ability to easily produce virtual imagery, which used to be costly, will likely be a major advantage.

Video Generation AI and Data Centers

Plans for new data centers dedicated to generation AI are being announced in succession. Given the large data capacity required for easily creating videos, the demand for data centers is expected to continue growing.